The Road to the Deal

"The Road to the Deal" is an invaluable negotiating and buying guide that puts vehicle sellers and buyers on a level playing field.

The art of new vehicle buying is as old as... well, as old as the very first automobiles offered for retail sale.

Just as cars and trucks have evolved immeasurably from those primitive beginnings, so have customer buying strategies AND the many ways dealer salespeople have employed to counter them.

The art of new vehicle buying is as old as... well, as old as the very first automobiles offered for retail sale. Just as cars and trucks have evolved immeasurably from those primitive beginnings, so have customer buying strategies AND the many ways dealer salespeople have employed to counter them.

For a long time, the advantage was firmly on the dealer's side because the intricacies of pricing were, for the most part, a mystery to the average new car buyer. Those days are over, thanks to the advent of the internet and the so-called "information highway".

I ghost-wrote "The Road to The Deal" in 2020 for Armada Data Corp. and CarCostCanada. It's available in eBook format at CarCostCanada and Amazon.