Cereal Killer

Walking into the supermarket the other day, I’m greeted by a pallet piled high with breakfast cereal… amazingly, not Cheerios in one or more of their innumerable varieties that ALL turn soggy within seconds of adding milk to the bowl.

Nope, this one was something I actually liked – kind of a big deal as when it comes to breakfast cereal, I’m the adult version of that fussy “Mikey” kid who hates any cereal except “Life” (I also like “Life” but only the multigrain version so I’ve out-Mikey’d Mikey).

As an aside, the actor who played “Mikey” in that 1972 TV commercial did NOT die after eating Pepsi and Pop Rocks, and he’s actually alive and well.

Anyway, the cereal was Cinnamon Toast Crunch, priced at a mere $2… about as low a price as it gets for breakfast cereal, usually sold 2-for-$10 or at least $5 per box. So, I grab a couple of boxes and immediately sense something’s not right, possibly my vision.

I glance at the missus – who ain’t lookin’ any thinner (ducks head) – so my eyesight’s fine; the cereal boxes are NOT.

Have you EVER seen a cereal box this narrow?? The regular box is the regular width; the other is a mere 6.25 inches wide! Shocking, I know!!

In any case, I’m disappointed in General Mills for foisting this nefarious new Narrow Box on the public. I’m not feeling TOO ripped-off, however, as I did pay just $4 for 2 boxes when most regular-sized boxes sell for more. And, it’s a tasty cereal that holds its crunch (suck it, Cheerios!)